Why is Article Marketing Such a Powerful Traffic Building Strategy?

Of all the diverse traffic building strategies available to internet marketers, article marketing, is by far the most powerful method of increasing web site traffic, boosting sales, and maximizing profits.

If you have not yet implemented a powerful traffic building strategy for your website, you should definitely consider writing and publishing articles for the following reasons.

Writing useful, informative, high caliber articles about your market niche will identify you, to your readers, as an expert in your field.  

Being recognized as an “expert”  instills an aura of credibility, builds trust, and confidence with your potential customers.   Your prospects will feel more comfortable when buying from you, and an increase in sales from your online business will be the direct result.  

Cost effectiveness is also another reason why article marketing is such a powerful traffic building strategy.

It is not extraordinarily expensive to hire a ghost writer to create articles for you, if you don’t have the time available or ability to do so for yourself.  

It costs nothing to submit your articles to article directories for publication, and if time is a prohibition, there are tools that are now commonly available to automatically submit your articles to several directories at once.  

Multiple directory submissions dramatically increases the back links to your website, which in turn translates to increased traffic, and an increase in web site sales.  

Article marketing is an extremely important and powerful traffic building strategy, for increasing back links, that the search engines robots are constantly on the lookout for.

Including keywords when writing your articles, and submitting multiple articles to the article directories, is a very powerful traffic building strategy that makes your website more visible to the search engines.  Your web site will be quickly indexed by the search engines when using this strategy.

Published articles become viral in nature.  All your articles will contain an author’s bio or author’s resource box, where you can give a brief pitch about your business, and insert the URL for your web site.   The author’s resource box is always located at the end of your article and is usually limited to about 250 – 300 words.

Unlike other advertising strategies; when your articles are published by the directories, your website URL, which is contained in the author’s resource box, will become viral and will be disseminated throughout the internet universe to remain there indefinitely.

Your article will be archived in the various article directories, and will over time continue to funnel thousands of permanent back links to your website.  

That is the primary reason why your article should be well written, useful, well thought out, and keyword rich.  

It should now be evident to you why article marketing is such a powerful traffic building strategy in comparison to other traffic driving methods.

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