QQTOTO 88 Slot Togel: Platform Togel Terbaik untuk Pengalaman Bermain yang Lebih Mudah dan Aman


Togel adalah salah satu jenis perjudian yang paling terkenal di Indonesia. Meskipun ilegal, tetapi masih banyak orang yang memainkannya secara online. Salah satu platform togel online terbaik yang tersedia saat ini adalah qqtoto 88 slot togel. Dalam artikel ini, kita akan membahas tentang qqtoto 88 slot togel, qq toto link alternatif dan fitur-fiturnya, keunggulan-keunggulannya, serta mengapa qqtoto 88 slot togel layak dipertimbangkan sebagai pilihan utama anda untuk bermain togel online.

Fitur-Fitur qqtoto 88 slot togel

qqtoto 88 slot togel menawarkan berbagai fitur yang lengkap untuk pengguna yang ingin memainkan togel online. Salah satu fitur utamanya adalah berbagai jenis permainan togel, seperti 2D, 3D, 4D, colok bebas, dan masih banyak lagi. Ada juga banyak pasaran togel dari seluruh dunia yang tersedia di platform ini, sehingga anda memiliki banyak pilihan untuk dipilih sesuai dengan preferensi anda.

Selain itu, qqtoto 88 slot togel juga menyediakan sistem keamanan yang sangat baik. Setiap transaksi yang dilakukan pada platform ini dienkripsi dengan standar keamanan tertinggi untuk memastikan bahwa informasi pribadi anda dan uang anda selalu aman. Selain itu, qqtoto 88 slot togel juga bekerja keras untuk mencegah penipuan dan aktivitas ilegal lainnya.

Keuntungan Menggunakan qqtoto 88 slot togel

Ada beberapa keuntungan bermain togel online di qqtoto 88 slot togel yang tidak bisa didapatkan dari platform lain. Pertama-tama, qqtoto 88 slot togel menawarkan layanan pelanggan yang cepat dan profesional. Tim dukungan pelanggan tersedia 24 jam sehari dan 7 hari seminggu untuk membantu anda dengan pertanyaan atau masalah yang mungkin anda alami ketika bermain togel. Anda dapat menghubungi mereka melalui live chat, email, atau telepon.

Kedua, qqtoto 88 slot togel menyediakan tampilan yang sederhana dan mudah digunakan. Platform ini dirancang untuk memudahkan pengguna dalam melakukan transaksi dan bermain togel. Anda dapat mengakses semua fitur platform dengan mudah hanya dengan beberapa klik mouse atau sentuhan layar.

Ketiga, qqtoto 88 slot togel memiliki program loyalitas yang memberikan lebih banyak keuntungan bagi para pemain yang setia. Program ini memberikan bonus-bonus dan promo-promo menarik yang dapat membantu meningkatkan peluang anda dalam memenangkan hadiah besar dalam permainan togel.

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Terakhir, qqtoto 88 slot togel menjamin pembayaran kemenangan anda secara tepat waktu. Ketika anda memenangkan hadiah dalam permainan togel, qqtoto 88 slot togel akan mentransfer uang kemenangan anda ke rekening bank anda tanpa ada potongan biaya tambahan.

Mengapa qqtoto 88 slot togel Layak Dipertimbangkan?

qqtoto 88 slot togel adalah platform togel online yang layak dipertimbangkan untuk pengalaman bermain togel yang lebih mudah dan aman. Berikut adalah beberapa alasan mengapa qqtoto 88 slot togel merupakan pilihan utama untuk bermain togel online:

Fitur lengkap dan beragam

qqtoto 88 slot togel menawarkan berbagai jenis permainan togel, pasaran togel dari seluruh dunia, sistem keamanan yang baik, layanan pelanggan yang cepat, program loyalitas, banyak pilihan metode pembayaran, dan jaminan pembayaran kemenangan anda secara tepat waktu.

Pengalaman bermain yang mudah dan intuitif

Platform ini dirancang untuk memudahkan pengguna dalam melakukan transaksi dan bermain togel. Anda dapat mengakses semua fitur platform dengan mudah hanya dengan beberapa klik mouse atau sentuhan layar.

Kesimpulannya, qqtoto 88 slot togel Online adalah platform togel online terbaik di Indonesia saat ini. Dengan fitur-fitur yang lengkap dan sistem keamanan yang baik, anda dapat menikmati sensasi bermain togel dengan lebih mudah dan aman. Jadi, tunggu apa lagi? Daftar sekarang dan mulailah meraih kemenangan anda dalam permainan togel!

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WordPress SEO Plugin – Frequently Asked Questions

There are numerous WordPress SEO plugins available to help with various aspects of Search Engine Optimisation (SEO). You might wonder if they really necessary but, in fact, they are really essential if you are serious about getting your pages and posts ranking well on the search engines. Common questions asked in this respect are:

Isn’t WordPress Search Engine Optimised “out of the box”?
A standard WordPress installation is OK for SEO purposes but it can definitely be improved. Some things like adjusting the Permalink settings can be done in standard WordPress and some Themes are designed to provide additional facilities for SEO purposes.

However, the easiest way to take control is to install a good WordPress SEO Plugin or Plugins designed specifically for this purpose.

What is the purpose of a WordPress SEO Plugin?,
A WordPress SEO Plugin aims to give the Webmaster control over matters such as how the site appears on the search engines and what is and is not indexed. It does this by adding functionality to change things that are fixed in standard WordPress, adding user input fields and bringing the functionality together in one place.

There are also plugins which can be beneficial for SEO purposes as a side effect of their main purpose. For example a plugin like WP-Super-Cache can speed up page loading time and hence benefit SEO.

What can I expect from a WordPress SEO Plugin?
Most of these are designed to help you configure your site by, for example,

* Making it easy to add a meta description for each page/post or even automate this (best to do it manually).
* Facilitating adding meta keywords to each page and post.
* Providing the ability to use a title different to the one used on the site.
* Automatically adding ALT text to images.
* Controlling the duplicate content inherent in the WordPress structure.
* Controlling the format of the page title (does it include the site title?).

Perhaps the best known of this type of WordPress SEO Plugin is “All In One SEO Pack”.

Will using a WordPress SEO Plugin result in higher rankings?
Whilst it will definitely help, the key is still to produce good SEO optimised content. This is where a second type of WordPress SEO plugin comes in. Rather than help you configure your site for SEO purposes it checks your completed pages and posts, gives them a score and makes recommendations.

You then change the content in line with the recommendations with the aim of getting as high a score as possible, thereby optimising your content.

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Is SEO A Fraud? Find Out the Truth About the Industry

I am a person who frequents the Web Market and SEO forums every day. During these visits I come across a lot of debates and discussions about SEO. Most of the debates are based on the performance of the SEO. Many discussions even go up to the level of saying that SEO is a scam.

There are many people who think SEO is a scam. But is SEO truly a scam? Lets find out.

The major issue with SEO is that it is completely confusing. The ranking of the websites, the Google algorithms, the strategies and every other aspects of the SEO are completely confusing. TO add to this, all of the above keeps changing.

But this does not mean that SEO is a scam. As a person who has worked with the search engines for many long years, I can very clearly tell you that SEO is not a scam. Ranking top on the search engines is not a matter of luck. It is true dedication, efforts, strategies and experience that puts a website on the top of the search engines.

SO, my dear readers, please do not mistake SEO as a scam.

The industry of SEO is worth millions today. All this not build on scam. There are thousands of SEO companies in the internet today, which serve the purpose of ranking the websites on the top.

The fact is that these companies have their own strategies and they do not make these strategies public. No two SEO companies will be alike for that matter. Each of them uses unique methods or combinations of the methods that we all know to make out the results.

But regarding the topic we are discussing here, I will also like to warn my readers about the fraud SEO companies that are also prevailing today. There are hundreds of fraud companies in the niche, who tries to steal away the money of its clients without delivering any true results.

Such companies are what make people feel that SEO is a scam all together. There are many people who fall prey to such companies and feel that SEO is only a scam.

All I wish to convey here is that SEO as such is very complex process and has produced very sensible outcomes for many websites. But keep your eyes open for those fraud companies who completely play for money. If you fall into their hands you are surely not going to making any improvement in your SEO and is only going to lose your money.

SEO and the SEO industry is not a scam. If you can find the relevant SEO partner, you will surely make a difference in your search engine ranks.

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Why SEO Is Perfect for Small Businesses

SEO is not for every small business out there. However, being a small-scale business has many advantages in terms of incorporation with SEO. Even experts say that SEO is perfect for small businesses.

Small companies are easier to manage and operate.

Compared to corporate companies, small businesses are easier to manage and operate. Business owners can put less time on overseeing operations and allot time to personally focusing on their SEO campaigns. This is essential especially when the SEO is just starting out. This is also a reason why SEO service providers love dealing with new and small-scale companies. They get the time to teach SEO without hindering the business’ operations.

In small businesses, customer service is personalized

The personal level of customer service is what SEO providers like about small businesses. It is always easier to talk with owners of small companies and convince them on how SEO can be beneficial to their companies. Startup business owners usually work on their own or with a small team, which makes the optimization process easier because there are fewer people to explain SEO to.

Smaller scale companies don’t have much to lose

Owners of small and start-up businesses have considerable investments in their business, but most of them have nothing much to lose in case their companies fail to become successful. Startup business owners are usually risk-takers, and embarking on an SEO campaign is something exciting for them.

Small business owners are easier to please

We know that many small business owners make less profit compared to bigger companies. Smaller sized companies aren’t run by corporate CEOs who have experienced immense amounts of profit. That’s why startup business owners tend to feel more appreciative when their SEO campaigns become successful.

Smaller scale companies cater to a small part of a locality

SEO becomes a major promotional tool for these companies because small businesses cater only to certain parts of their locality. Unlike corporations, small companies don’t need to capture a nationwide or international market. For many large-scale companies SEO is considered only as a supporting marketing tool to traditional marketing methods such as TV and print advertising.

SEO is perfect for small businesses because SEO can greatly benefit business owners who cannot afford costly regular advertising methods. Obviously, many of these business owners do not have the financial resources to try the conventional way of selling a product. SEO is an affordable way of introducing a brand, making a network, selling a product, and gaining massive amounts of profit.

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How to Set Realistic Search Engine Optimization (SEO) Expectations for Your Clients

Search engine optimization is a challenging business by nature. SEO consultants and experts are competing all the time to win top ranking positions for their clients’ websites on the first pages of Google, Yahoo, Bing and other major search engines.

The daily problem of every SEO consulting firm is that clients expect instant success, and this simply is not possible. There are sometimes millions of companies vying for the same traffic, many of them using very similar optimization techniques. If it were possible for every SEO company to magically boost a client to a top position in a short period of time, SEO experts would be spending a lot less time working and a lot more time relaxing on a warm beach somewhere.

SEO competition has increased significantly

If you have been in the business of search engine optimization for an extended period of time, you understand the increasingly fierce online competition in recent years. New web sites are popping up at an alarming rate; the number of them has increased exponentially in the recent past. In the early days of SEO, it was relatively simple to gain search engine ranking.

Nowadays, it is an entirely different “ball game.” Not only is it difficult to achieve good ranking with popular keywords, it is also equally challenging with obscure key terms and phrases. Additionally, even if one is able to achieve rankings momentarily, those rankings can be lost as quickly as they were gained. This dilemma is intensified when the website or business is new.

For sites that have not been around for more than a year or two, SEO becomes a much more daunting achievement. This fact lends credibility to the need for an ongoing online marketing campaign strategy. Competing in the web marketplace is by no means a “set it and forget it” plan.

Keyword research, analysis and selection are the most important steps in every marketing campaign

It is essential to target a distinct group, or niche, of consumers who are in the market for the specific products, services or other content on your client’s website.

Targeting a keyword that is too generic does not help in acquiring results. For instance, if a real estate company targeted a keyword like “houses,” they would receive random visitors looking to decorate their houses or wanting to see the houses of celebrities. This would hardly generate any real profit. There would be no return on the marketing investment. However, if the real estate company targeted a more specific keyword like “houses for sale in West Palm Beach,” the traffic is now more pointed – and the resulting visitors are more likely to be in the market to make a sale and generate profits.

There is less competition for such long-tail keywords (or “key phrases”) and these should be the major focus for every SEO consultant. Once these long-tail keywords are established, then medium traffic and high traffic keyword targeting can subsequently follow, respectively. This is an important “SEO plan of operations”, since Google expects a site to establish itself well before they will allow it to compete for keywords that are very competitively sought for ranking.

Also remind clients that the performance of a keyword on Google does not exemplify the value of the term or phrase. One could have no ranking for some keywords but ranks well for long-tail phrases that are still capable of converting a substantial number of sales once visitors have already reached the site. This demonstrates how crucial big picture thinking is.

Not all clients understand the time and money needed for successful SEO Campaigns

Some motivated entrepreneurs may think that they can learn to perform their own search engine optimization and digital marketing strategies without the help of a qualified SEO expert. They are gravely mistaken. This is a full time job, which is why SEO firms exist.

A lot of resources in the form of time and money will be required by a client trying to optimize his website alone and he or she may begin to believe SEO is a waste of time and money. When a client allows real experienced SEO consultants to take over, that is when results happen. The time wasted by a client trying to learn SEO from top to bottom will also have a negative impact on their ability to conduct their other business activities that are generating their income in the first place.

Find a reliable SEO company with a solid track history of successful internet marketing campaigns

There are more incompetent SEO companies than there are reliable ones. Some SEO companies make promises that they are entirely incapable of keeping. Empty promises will leave clients empty-handed. Any company who truly has genuine results at the heart of their business model will be honest, and will not offer some magical fantasy of a “quick fix.” It takes between 3 to 6 months to execute a proper SEO campaign, and ongoing maintenance and marketing expansion is recommended beyond that.

Set realistic SEO goals with a clear time frame

The internet is still up and running and thriving because there are SEO experts and marketing professionals who are truly “nailing it,” so to speak. Helping clients to set realistic, measurable goals is step one. Explain to the client that results cannot happen overnight due to the fact that it takes time for Google to cache websites’ changes.

After performing a thorough competitive analysis, SEO consultants must explain to their customers what to expect and when this will happen. Adhering to this policy will protect the reputation of serious SEO firms and avoid a lot of disputes and unhappy customers in the future.

Successful search engine optimization strategies performed by expert SEO consultants take time but will definitely bring more profits and improve return on investment (ROI).

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How To Find Legitimate Home Businesses Online

There are so many online business scams on the internet these days that finding online legitimate home businesses. In this article I will take you by the hand and walk you through on how to narrow the possibilities of you falling into their traps. You will discover how to look for clues of a scam from their websites to my rules of thumb on how to avoid them.

Some of the most obvious scams online are businesses that claim to make you thousands in the first week or the first month, but surprisingly these offers attract the most hits from online business seekers. Look, the rule of thumb is well, for me at least. If they seem too good to be true, then they and the more reasons why you should be extra cautious about their claims. Here are a few steps you can take to avoid being scammed.

On that particular online business opportunity website, go to their ‘About Us’ page, then look for their business address and check if they are valid. Call them if their contact number is listed. You are also checking if their contact number is real at the same time. Find out who their investors are. Where their references and testimonials come from. Ask questions like do they really exist? Are they reliable sources you can trust?

You should be cautious if they ask for a deposit from you to start your online business. Legitimate home businesses online normally don’t ask for advance payments. If they do it would for upgrading your membership status to receive better benefits. For example to receive a higher commission, gain access to information normal members don’t and so on.

Good legitimate online businesses normally offer free training. Most include training manuals and online video tutorials to go with. Marketing tools such as banners, squeeze pages or high converting sales letters should be readily available to their members. There must also be a good support system or a support team standing by to answer queries and questions that members have.

There’s another rule of thumb that I would like to share with you. That is if you find particular online businesses that are being promoted by most popular sites or internet marketers, those are most probably safe businesses to have dealings with. If you want to be even more certain, post questions in online forums. Bad apples are revealed in forums most prominently.

Finally, after you have picked the legitimate home businesses to promote, have a test run with them for a few months. Make sure their commission payments are prompt and that they deliver what they’ve promised. Most importantly, follow your first gut feeling. That first little voice that tells you yes or no. That is one of the most powerful tools god has given us, use it wisely. If you feel good about them and they seem promising, you’ve just found your gold mines.

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Start a Gold Star Business Online – 3 Things You Must Do to Succeed

Thousands of people are launching new businesses online every day, most of which will fail within their first year. How can you be in the 3% who will succeed? Why do most fail? What are the 3% doing right that everyone else fails to do? The truth is, you CAN SUCCEED and build a gold star business online that is immensely successful, IF you do these three things: find a great company, find a great marketing system, then plan your work and work your plan.

Seems too obvious? Seems too simple? That’s because building a world class, gold star business online is SIMPLE, it’s just NOT very EASY. Because everyone expects it to be easy, because so many companies tell you it is easy, most people give up way too soon, or spend too much time and money chasing rabbits instead of doing the simple, effective, yet often times unglamorous tasks that create success where the rest fail. How do you do it?

Find a Great Company –

Look for a company that has truly marketable products. Everyone sells vitamins and magic juice drinks. While many of them are legitimate, there are so many of them out there that it is difficult to compete. Find a product that has a niche market, one you can truly believe in and that people really want. If you really want a gold star business online, you have to find a company that has a mindset of integrity and an attitude of serving others. If they teach you to put your customers first, to go beyond your clients’ expectations, that is a company that will put you first and go beyond your expectations. They will do everything they can to help you succeed, not just bleed your wallet dry.

Find a Great Marketing System –

Look for a marketing system that utilizes multiple online marketing strategies and is continually developing and offering new strategies to ensure you stay ahead of your competitors. A great marketing system needs to do more than just list the things you should do to market your business, and then sell you ads and leads, it needs to show you how to do them. There are many great marketing strategies out there that are free or very low cost, but if you’re new to online marketing, it’s like learning a new language. You’ll need education, and plenty of it. Great marketing systems give you everything you need to build a gold star business online: the strategies and the know how.

Plan Your Work and Work Your Plan –

It is hard to know where to start, even harder to get started, and almost impossible to keep going once you do start. Why? Because instant results don’t usually happen, even though we are told they will. It takes time, consistency, and repetition to begin to attract customers and build a client base. Most people don’t make a million dollars in their first month. But all of the people who succeed are surprised at how relatively quickly they did do it when they looked back on their first six months, and their first year. They had a plan, they worked their plan, and they kept going on faith when they didn’t see results at first. It worked for Abraham and Moses, and it can work for you! Plan tasks, do them every day, every week, every month. If you get overwhelmed, take a 15 minute break, focus on what’s in front of you, sit down and start again. DON’T QUIT 5 MINUTES BEFORE THE MIRACLE.

Doing these three things will give you a great head start, and a chance to earn multiple six figure incomes. If you find a great company, find a great marketing system, then plan your work and work your plan (and don’t give up), you CAN live the life you’ve dreamed about. You are only a few steps away from having your own gold star business online. Here’s to your success!

Brenda Fairchild

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How To Take Advantage Of Organic SEO

Many of us know what SEO stands for and what it is. To recap, it is search engine optimization and it refers to how search engines rank your material found on websites. Since there aren’t many people who go to a second, third or fourth results page, everyone wants their website to rank at least on the first page, if not in the top five of all searches. How is this achieved? While SEO itself has different forms, we are interested here in looking at the organic variety, that is, methods used to obtain a high ranking in unpaid, algorithm driven results on any given search engine.

Organic SEO is a way of boosting keywords, using high quality content and doing things like back-linking. It is called organic since it can grow and develop your site, if done correctly, much like any organism can grow and develop, but it has to be done properly.

There is of course many backhanded methods used to boost a site ranking. This isn’t a great thing to do as it uses keyword stuffing and link forming along with other things that may ultimately get your site shut down by the big search engines. No one wants that. But, using some form of this none to user friendly methodology may just make your site relevant for a while, that is, until the users realize it has bad content and isn’t really what they were looking for after all and what happens then? Traffic dwindles, people go elsewhere for information and your site loses rankings in the long run.

So what do you do to combat this? Organic SEO can easily be achieved by optimizing your website pages to be relevant, by spreading links pointing to content and by incorporating metatags throughout your site. All of the best methods rely on relevancy of content. You don’t need to stuff your articles with keywords to get clicks, you just have to have the right keywords to get your audience to your site.

By using organic SEO you not only generate more clicks, but the results last longer, you get a trust going with your users and it is cost effective to run. Keywords may be something that is important, but changing them up just a little to get maximum return in the way of clicks and visits is far better than stuffing uninteresting articles with them in the first place.

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Situs Slot mudah main dan menang semua yang kamu cari akan temukannya disini boskuuh, bisa anda coba segera. Pemula sering mencoba versi yang ingin mereka mainkan terlebih dahulu secara gratis. Namun, sayangnya manfaat dari permainan gratis terbatas dan hanya untuk bersenang-senang. Hal berikutnya yang perlu Anda lakukan adalah mendapatkan slot online uang nyata.

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Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).
This tutorial is foundational information for anyone looking to implement search engine marketing. This tutorial will also help you understand how the search engines work, what SEM is, and how it can help you get traffic. What is a Search Engine?
All search engines start with a “search box”, which issometimes the main focus of the site, e.g. google.com, dmoz.org, altavista.com; sometimes the “search box” is just one feature of a portal site, e.g. yahoo.com, msn.com, netscape.com. Just type in your search phrase and click the “search” button, and the search engine will return a listing of search engine result pages (SERPs). To generate SERPs the search engine compared your search phrase with information it has about various web sites and pages in its database and ranks them based on a “relevance” algorithm. Search Engine Classes
Targeted audience, number of visitors, quality of search and professionalism is what determines a search engine’s class. Each search engine typically target specific audiences based on interest and location. World-class search engines look very professional, include virtually the entire web in their database, and return highly relevant search results quickly.
Most of us are familiar with the major general search engines; google.com, yahoo.com, msn.com. A general search engine includes all types of websites and as such are targeting a general audience. There are also the lesser known 2nd tier general search engines; zeal.com,ask.com,whatyouseek.com. The primary difference is that 2nd tier engines are lesser known and generate significantly less traffic.
There are also several non-general or targeted search engines that limit the types of websites they include in their database. Targeted search engines typically limit by location or by industry / content type or both. Most large metro areas will have local search engines that list local businesses and other sites of interest to people in that area. Some are general and some are industry specific, such as specificallylisting restaurants or art galleries.
Many other targeted search engines list sites from any location but only if they contain specific types of content. Most webmasters are familiar with webmaster tools search engines such as; webmasterworld.com, hotscripts.com, flashkit.com and more. There are niche SEs for practically any industry and interest. Search Engine Models
There are two fundamentally different types of search engine back ends: site directories and spidering search engines. Site directory databases are built by a person manually inputting data about websites. Most directories include a site’s url, title, and description in their database. Some directories include more information, such as keywords, owner’s name, visitor rankings and so on. Some directories will allow you to control your website’s information yourself others rely on editors that write the information to conform to the directory standards.
It is important to note that most directories include directory listings as an alterative to the search box for finding websites. A directory listing uses hierarchal groupings from general to specific to categorize a site.
Spidering search engines take a very different approach. They automate the updating of information in their database by using robots to continually read web pages. A search engine robot/spider/crawler acts much like a web browser, except that instead of a human looking at the web pages, the robot parses the page and adds the page’s content it’s database.
Many of the larger search engines will have both a directory and spidering search engine, e.g. yahoo.com, google.com, and allow visitors to select which they want to search. Note that many search engines do not have their own search technology and are contracting services from elsewhere. For example, Google’s spider SE is their own, but their directory is and Open Directory; additionally aol.com and netscape.com both use Google’s spider SE for their results.
There are a few other search engine models of interest. There are some search engines that combine results from other engines such as dogpile.com and mamma.com. There are also search engines that add extra information to searches such as Amazon’s alexa.com, which uses Google’s backend but adds data from its search bar regarding tracking traffic to the site. Getting In
One of the most important things to understand about the SE database models is how to get into their database and keep your listing updated. With a search directory, a submission needs to be done to provide the directory all the information needed for the listing. It is generally recommended that this be done by hand, either by you or a person familiar with directory submissions. There are many submission tools available that advertise they automate the submission process. This may be fine for smaller directories but for the major directories, manual submissions are worth the time.
Not all search directories are free; many charge a one-time or annual fee for review. Many of the free search directories have little quality control. For free directories you may have to submit your site several times before being accepted.
There are three different methods for getting into spidering search engines; free site submission, paid inclusion and links from other sites. Virtually all spidering SEs offer a free site submission. For most, you simply enter your url into a form and submit. Paid inclusion is normally not difficult, except for the credit card payment. For free site submission there is no quality control. The SE may send a spider to your site in the next few weeks, months or never. Typically with paid inclusion you will get a guarantee that the page you submitted will be included within a short amount of time. The other standard way to get included is to have links to your website from other web pages that are already in the SEs database. The SE spiders are always crawling the web and will eventually follow those links to find your site.
Once you are in a search engine database, you might change your site and need the search engine to update their database. Each directory handles this differently; generally each database will have a form for you to submit a change request. Spidering search engines will eventually find the change and add your updates automatically. Getting High Rankings
Getting into a search engine database is only the first step. Without other factors you will not rank in the top positions, a prerequisite for quality traffic. So how do you get top positions? You can pay for placement with sponsored links that is covered in the next section. To place well in the free, organic SERPs, you will need to perform search engine optimization.
Search engine optimization is one of the most complicated aspects of web development. Each search engine uses a different algorithm, using hundreds of factors, that they are constantly changing, and they carefully guard their algorithm as trade secrets. Thus no one outside of the search engines employ knows with 100% certainty the perfect way to optimize a site. However, many individuals called search engine optimizers have studied the art and derived set of techniques that have a track record for success.
In general, there are two areas to focus on for top rankings; on-page factors and linking. On-page factors mean placing your target keywords in the content of your site in the right places. The structure of and technologies used on your website also play a role in on-page factors. Linking, refers to how other website’s link to yours and how your site links internally. Search Engine’s Marketing Offerings
Search engines in the early days of the web were focused solely on serving the visiting searcher. They worked to capture as much of the web as possible in their database and provide fast, relevant searches. Many early website owners learned to reverse engineer the relevancy algorithms and to make their sites “search engine friendly” to get top rankings. They were the first search engine optimizers, manipulating the search engine’s natural or organic SERPs as a means of generating free web traffic.
Often times these optimized sites compromised the integrity of the SERPs and lowered the quality for the searcher. Search engines fought, and continue to fight, to maintain the quality of their results. Eventually, the search engines embraced the fact that they are an important means for marketing websites. Today most search engines offer an array of tools to balance website’s owners need to market while maintaining quality for the searcher.
You can generally break search engine marketing tools into free and for-pay. Realize these classifications are from the search engine’s point of view. Effort and expense is required to setup and maintain any search engine marketing campaign.
Organic rankings are still one of the most important ways to drive quality traffic. Search engines now seek to reward ethical, high-quality websites with top rankings and remove inappropriate “spam” websites. While organic rankings can produce continual free traffic, it takes time from an experienced individual to achieve optimum results. Additionally, organic placement offers no guarantees, it generally takes months to get listed and can be unpredictable once listed.
Some search engines offer services that add more control to your organic campaign. Most of these services will list / update your site faster or will guarantee that all essential content is listed. For integrity reasons, no major search engine offers higher organic rankings for a fee.
If you need top rankings quickly, pay-per-positioning (PPP) is the most popular way to go. PPP rankings appear in normal organic SERPs but are usually designated as “sponsored listings”. PPP listings use a bidding process to rank sites. If you are the top bidder, e.g. willing to pay the most per click on a given phrase, you will have top placement. The 2nd highest bidder is two; the next is 3 and so on. While most PPP works using this model, some search engines offer modifications such as Google’s AdWords where bid price and click-through rates are both factors for positioning.
Search Engines have many other marketing tools, such as search specific banner ads; listings on affiliate sites and more. Getting Started
The majority of websites have sub-optimal search engine marketing. Most sites have no effective search engine marketing and are continually missing out on valuable leads. Many other websites are too aggressive, wasting money on low value traffic or harming the functionality of their site due to over optimization. Too many sites are even paying money and receiving no results because they have trusted unethical or inexperienced search engine optimizers.
All SEM campaigns should start with a strategic evaluation of SEM opportunities based on return on investment (ROI). You need to assess how much each lead is worth for each keyword phrase and determine which SEM tools will achieve the best ROI for the phrase.
You also have to decide how much you want to do in-house vs. retaining an expert. A qualified expert will typically produce better results faster, but the high expenses may destroy the ROI. Often it is best to work with an expert as a team, the expert to develop the strategy and internal staff to perform implementation and ongoing management.

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